Easter spending is hopping to a record $24.9-billion in 2026, with shoppers planning to spend a personal best of about $195 each despite lingering economic worries.
Most people are leaning into tradition, think big meals, family visits, and egg hunts, while loading up on candy, food, gifts, and festive extras.
Candy leads the pack with 92% of shoppers buying sweets, followed closely by food (90%), gifts (64%), decorations (53%), and clothing (51%), with food alone expected to drive $7.5-billion in spending.
Discount stores remain the go-to, with shoppers also hitting department stores and online deals, often turning the experience into a social outing, and even those skipping the holiday are still jumping on the sales.