Rob Halford of Judas Priest has used his reputation as one of hard rock's greatest vocalists into starring role in a new ad campaign for Plymouth Rock insurance.
The three ads see Halford listed as a "Rocker" who sings in the house of a couple as they score deals from the company and get "Plymouth Rocked."
Halford wears a full length black leather coat in each spot, and the producers of the spots say that he wore the coat in the 116 degree Phoenix heat while walking to the set.
Watch the ads on YouTube.